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Food / Nutritional Products

$79.95
- Use: Ideal for repeated hard training sessions - Increase the body's ability to adapt to high levels of physical stress - Improves aerobic performance, power, strength and enhance VO2 Max - Delivers 1500mg of Beta-Alanine - Modulate cortisol - Premium grade Rhodiola & Cordyceps
$64.99
Jumpstart your day with Nuun Energy, a crafted blend designed to deliver a lift that lasts. 8 tubes per pack. That's 80 servings total! - 20 mg Panax Ginseng, an Ancient Herbal Remedy - 80 mg of Caffeine Derived From Organic Green Tea - A Blend of Vitamins B12 & B6 Need a Boost? Energizing ingredients for any adventure. One up your water™ with our high-voltage blend of organic green tea, ginseng, B vitamins, and electrolytes for a quick energy boost. It’s the perfect sidekick for workouts, workdays, and everything in between. How To Enjoy: - DROP: Add one tablet to 16 oz of water - DISSOLVE: Wait a few minutes for tablet to dissolve - DRINK: Sip, savor, and enjoy!
$60.00
Created primarily for hydration, GU Hydration Drink Tabs offer the athlete a low-calorie drink option. GU Hydration Drink Tabs are reformulated with xylitol to help reduce gastrointestinal distress when compared to sorbitol. Sodium, the primary electrolyte lost in sweat, helps maintain water balance. Use GU Hydration Drink Tabs before, during, and after exercise to hydrate and replenish electrolyte levels.
$59.95
HIGH-OCTANE PR FUEL A potent additive that primes body and mind for demanding workouts and races. Lower perceived effort, optimized energy use, sharper focus – PreRace catalyzes more days without limits. KEY BENEFITS - Increases energy & time to exhaustion - Supercharges circulation & oxygen delivery - Enhances focus & motivation PREPRACE CLINICAL STUDY ON A 40K TIME TRIAL South Dakota State University conducted an independent study on the original PreRace formula to determine its effectiveness on cycling endurance. The double-blind placebo-controlled study used seven trained cyclists in a 40K time trial. Each cyclist performed two 40K time trials. On the first TT, the cyclist consumed either a placebo or PreRace mixed with one serving of EFS 30 minutes before doing a 40K TT. One week later each cyclist would switch the protocol and receive the opposite of what he/she received the previous week. HERE'S YOUR SECRET WEAPON With the ideal balance of caffeine and taurine, PreRace 2.0 lets you stay in the red longer and with less perceived effort. The new formula also enhances ATP production and mobilizes fat for additional energy, conserving glycogen so you still have fuel in the tank when everyone else is empty. KEEP YOUR HEAD IN THE GAME All the sacrifice and hard training you do means nothing if your focus and motivation slip at the wrong time. The completely redesigned PreRace formula improves alertness, increases motivation, and sharpens mental acuity. Don’t just react; take control. BUILT FOR SPEED The theory behind PreRace is simple: combine a suite of active ingredients that, separately, improve physical and mental performance. We combined the stimulating, motivating cognitive effects of nootropics like taurine, caffeine, and theobromine with Nitrosigine®, a patented vasodilator that boosts nitric oxide (NO) levels for increased blood flow, focus, and energy to create a synergistic formula unlike anything else available. NEXT-LEVEL POWER AND EFFICIENCY Stimulating the Nitric Oxide (NO) system is clinically shown to increase blood flow, clear lactate, and deliver more oxygen and nutrient-rich blood to working muscles. With Nitrosigine®, a non-nitrate vasodilator, PreRace fires the afterburners without blowing up your heart rate, keeping your engine running hotter, and longer, with less recovery time between demanding efforts NEVER STOP IMPROVING PreRace 2.0 delivers one more new active: VitaCherry® Sport anthocyanins, a tart cherry extract that further increases pace relative to perceived exertion while shortening recovery time to maintain a higher level across multi-day events or peak training periods. Did the original PreRace work? Yes. Did we need to improve it? No. Did that stop us? Absolutely not. There’s still nothing else like PreRace on the market, we just saw an opportunity to make it even better.
$3.99 - $56.95
Skratch Labs Sport Recovery Mix is a high calorie food that you can drink. It’s designed to be a very convenient way for you to consume a lot of delicious calories with an optimal ratio of carbohydrate, protein, fat, and salt to refuel and rehydrate you immediately after your longest and hardest workouts when you don’t have access to a freshly prepared meal from scratch.
$54.95
- Use: Everyday supplement for athletes - High-potency multivitamin, vitamin D and K2 - Designed for endurance athletes - Antioxidant protection
$54.95
GOODBYE ACHY JOINTS & MUSCLES HALO accelerates joint recovery, reduces exercise-induced inflammation, and reduces downtime following overuse injuries. HALO provides comfort to muscles and joints that are sore and aching so you can train harder and recover faster. - Increases joint health & comfort* - Reduces inflammation & soreness* - Accelerates joint & muscle repair* *exercise-induced or following-exercise US PROVISIONAL PATENT #63229703 SO EFFECTIVE WE PATENTED IT Most everyone has heard of the benefits of curcumin, and plenty of athletes have tried it with little or no success. The main reason is because curcumin is very unstable. It spontaneously breaks down in the body before it gets where it needs to be to work. The technology that makes HALO special wasn’t available so we developed it. The key to realizing the benefits of curcumin is our proprietary Superba2® phospholipid delivery system that protects the curcumin from your body’s natural tendency to deactivate it, and allows it to be delivered and absorbed effectively. THE CUMULATION OF 18 YEARS OF RESEARCH WE CRACKED THE CODE Our proprietary delivery system not only protects the curcumin by keeping it stable in the body, it also allows it to be absorbed and delivered to where it works - inside cell membranes. The key to making curcumin effective is Superba2®, a special krill oil that protects curcumin from your body's natural tendency to deactivate it, and delivers both the curcumin and omega-3 phospholipids to cell membranes much more efficiently than fish/algal oils of any strength. Superba2® is uniquely compatible with cell membranes, so - even compared to other phospholipids - it reduces the process for membrane uptake from around 20 steps to 3-4 steps, getting curcumin and omega-3s where they need to be more efficiently, get fully absorbed, and produce anti-inflammatory effects. IMPROVES JOINT MOBILITY AND COMFORT REINFORCE THE WEAKEST LINK Joints and muscles bear the brunt of endurance training abuse. HALO’s Curcuminoids and Omega-3 phospholipids reduce late-onset soreness, exercise-induced inflammation, downtime following falls, and the impact of lingering minor injuries by signaling the musculoskeletal system to kickstart repair and adaptation processes, providing comfort to muscles and joints that are sore and aching from training or overuse. THE 95% PENALTY 95% of the population is deficient in omega-3s. That’s compounded by endurance exercise, impacting performance, mental processes, and recovery. Cardiovascular, cognitive, musculoskeletal—virtually no major body system is unaffected. Superba2™ omega-3 phospholipids are bioidentical to your cell membranes, so they don’t require additional processing steps for uptake. By improving membrane function, HALO supercharges endurance exercise capacity and energy production. DON’T LET ANYTHING SLOW YOU DOWN Almost every athlete has had training derailed by a nagging minor injury. That’s why we developed HALO, a proprietary combination of Curcuminoids, Astaxanthin, and Omega-3s that contributes to a full-body training foundation. More intense training, more effective recovery. FULL SYSTEM PROTECTION Omega-3s and curcuminoids efficiently populate cell membranes, where they are precursors and enhancers for signaling molecules that help maintain normal, healthy musculoskeletal tissue integrity and cardiovascular, cognitive, and immune functions. By managing inflammation-triggering enzymes and supporting cell membrane function throughout the body, HALO helps keep critical systems at peak efficiency to respond to your body’s need to perform. SOURCED FOR EFFICACY, PACKAGED FOR PROTECTION From the Superba2™ krill oil to the 95% pure curcuminoids from turmeric rhizomes, HALO’s effectiveness is rooted in its premium formula. Every component is sourced to maximize uptake and effectiveness, and the active ingredients are packaged in an amber glass bottle, which stabilizes and preserves notoriously vulnerable ingredients. A COMPREHENSIVE PERFORMANCE SYSTEM The overlapping, system-wide nature of HALO’s performance benefits aligns with First Endurance’s comprehensive approach to endurance athletics. Our line of supplements supports every aspect of endurance training rather than just supplying sugar and salt during exercise and protein during recovery. HALO, MultiV, and Optygen are the equivalent of building a base of fitness, ensuring your body’s infrastructure is equal to the exertions and stress of dedicated endurance training.
$2.99 - $54.95
Our Hydration Sport Drink Mix was created for a simple purpose - to replace the electrolytes lost in sweat and to provide a little bit of energy when working out, without offending your palate or gut. We initially created this drink because some of the world’s best athletes needed better. Conventional sports drinks made them sick. They were undrinkable - too sweet, over-flavored, and didn’t even replace what was lost in sweat – which defeated the whole purpose, like fighting thirst with more thirst. The best athletes needed something to safely hydrate, something to quench their thirst, and something to help them perform better. So with their help, we reimagined sports drinks, stripping down what used to be a neon-colored carnival to its bare essentials. In the process, we learned that simple wasn’t just better for elite athletes, it was better for everyone who works hard and sweats. The result is a sports drink with minimal sugar (4g per 100 ml) and a ratio of sugar (glucose + fructose) that is optimized for faster absorption, an electrolyte profile that actually matches what is lost in sweat (800 mg sodium, 80 mg potassium, 100 mg calcium, and 80 mg of magnesium per liter), and only real fruit for flavor for a light and refreshing taste that you can drink all day. That’s it - less sugar, the right electrolyte profile, and real fruit. So, if you’ve never met a sports drink you wanted to take home, your luck is about to change. Drink when thirsty. Don't when not. Repeat as necessary. Ingredients: Lemon & Lime: Cane Sugar, Dextrose, Sodium Citrate, Citric Acid, Magnesium Lactate, Calcium Citrate, Potassium Citrate, Lemon Oil, Lime Oil, Lemon Juice, Lime Juice, Ascorbic Acid (Vitamin C). --Verified Non-GMO, Gluten Free, Dairy Free, Vegan and Kosher Oranges: Cane Sugar, Dextrose, Sodium Citrate, Citric Acid, Magnesium Lactate, Calcium Citrate, Orange Oil, Potassium Citrate, Orange Juice, Ascorbic Acid. --Verified Non-GMO, Gluten Free, Dairy Free, Vegan and Kosher Matcha & Lemon: Cane Sugar, Dextrose, Sodium Citrate, Citric Acid, Matcha Green Tea, Magnesium Lactate, Calcium Citrate, Potassium Citrate, Lemon Oil, Lemon Juice, Ascorbic Acid (Vitamin C). Contains about 16 mg of naturally occurring caffeine from the Matcha tea (per 16 fl oz.). For comparison, an 8oz cup of coffee has 70-100 mg of caffeine. --Verified Non-GMO, Gluten Free, Dairy Free, Vegan and Kosher Fruit Punch: Cane Sugar, Dextrose, Sodium Citrate, Citric Acid, Magnesium Lactate, Calcium Citrate, Potassium Citrate, Apricot, Pineapple, Passion Fruit, Tangerine Juice, Raspberry Juice, Ascorbic Acid (Vitamin C), Malic Acid. --Verified Non-GMO, Gluten Free, Dairy Free, Vegan and Kosher Strawberry Lemonade: Cane Sugar, Dextrose, Sodium Citrate, Citric Acid, Strawberry Powder, Magnesium Lactate, Calcium Citrate, Lemon Oil, Potassium Citrate, Lemon Juice, Ascorbic Acid. --Verified Non-GMO, Gluten Free, Dairy Free, Vegan and Kosher Pineapple: Cane Sugar, Dextrose, Sodium Citrate, Citric Acid, Pineapple, Magnesium Lactate, Calcium Citrate, Potassium Citrate, Ascorbic Acid. --Verified Non-GMO, Gluten Free, Dairy Free, Vegan and Kosher Raspberry Limeade with Caffeine: Cane Sugar, Dextrose, Sodium Citrate, Citric Acid, Raspberry Juice, Magnesium Lactate, Calcium Citrate, Malic Acid, Potassium Citrate, Lime Oil, Green Coffee Extract, Lime Juice, Ascorbic Acid Contains 50 mg of added caffeine from Natural Coffee Berry (per 16 fl oz.). For comparison, an 8oz cup of coffee has 70-100 mg of caffeine. --Verified Non-GMO, Gluten Free, Dairy Free, Vegan and Kosher
$2.99 - $54.95
Our Sport Hydration Drink Mix was created for a simple purpose—to replace the electrolytes lost in sweat and to provide a little bit of energy when working out, without offending your palate or gut. We initially created this drink because some of the world's best athletes needed better. Conventional sports drinks made them sick. They were undrinkable—too sweet, over-flavored, and didn't even replace what was lost in sweat—which defeated the whole purpose, like fighting thirst with more thirst. The best athletes needed something to safely hydrate, something to quench their thirst, and something to help them perform better. So with their help, we reimagined sports drinks, stripping down what used to be a neon-colored carnival to its bare essentials. In the process, we learned that simple wasn't just better for elite athletes, it was better for everyone who works hard and sweats. The result is a sports drink with minimal sugar (4g per 100 ml) and a ratio of sugar (glucose + fructose) that is optimized for faster absorption, an electrolyte profile that actually matches what is lost in sweat (800 mg sodium, 80 mg potassium, 100 mg calcium, and 80 mg of magnesium per liter), and only real fruit for flavor for a light and refreshing taste that you can drink all day. That's it—less sugar, the right electrolyte profile, and real fruit. So, if you've never met a sports drink you wanted to take home, your luck is about to change. Drink when thirsty and leaking like a busted fire hydrant. Don't drink while deep in the middle of a Netflix marathon session or sending emails (unless, you're also on your trainer). Meaning, if you haven't earned it, you don't deserve it.
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