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FORT ATKINSON
 33 W. Sherman Ave, Fort Atkinson, WI
920-563-2222

WATERTOWN

                        2 E. Main Street, Watertown, WI
920-261-4400
 

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If you find the same bicycle somewhere else within a 50 mile radius for a lower price, we will honor that price. 12 month no-interest financing is available with the Trek Credit Card on qualifying purchases. Bring in your old bike for an evaluation and we'll make you an offer to use towards a new bike purchase.
 
 
 
 
 
 
 

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Sale Items

66 Results
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Chamois Butt'r Original Formula Chamois Cream
$1.99 - $13.99
$1.99 - $17.99

Chamois Butt’r is the most popular chamois cream for cyclists, including top men and women pro riders. It's a non-greasy skin lubricant that improves your riding comfort by preventing rubbing and chafing. It's safe for use on even the most delicate fabrics and it washes right off the skin and out… [more]

Bontrager SSR Grips
$6.99 - $9.99
$9.99

Bontrager's SSR Grips are made from a dual compound: the hard inner core eliminates slippage on the bars, the soft outer layer provides great grip and all-day comfort in any condition. [more]

Bontrager SSR Short Grips
$6.99
$9.99

Bontrager's SSR Grips are made from a dual compound: the hard inner core eliminates slippage on the bars, the soft outer layer provides great grip and all-day comfort in any condition. The 90mm width of these grips accommodate twist shifters. [more]

Product Rating
 
5.0 stars
 (1 Review)
White Lightning Clean Ride
$6.99 - $11.99
$7.50 - $11.99

White Lightning's Clean Ride is the same legendary self-cleaning lube you've come to love with a more manageable name. By creating a dry, waxy film on your chain this lube doesn't attract dirt and grime like traditional oil based lubricants. Should dirt work its way onto your chain or gears Clean… [more]

Bontrager 5mm Bottle Cage
$7.50 - $9.99
$9.99

The Bontrager 5mm Bottle Cage is light, holds your bottles securely and looks great. [more]

Bontrager Hollow 6mm Bottle Cage
$7.50 - $9.99
$9.99

The Bontrager Hollow 6mm Bottle Cage is light, tough, and holds your bottles securely. With a ton of colors and a durable powder coat, it looks great too. The special design fits over front derailleur bands, which is nice. [more]

Bontrager Ember Taillight
$10.39
$12.99

Trek’s Ember Taillight is a convenient way to be more visible at night! This super-compact light has a single red LED that can be run in steady or flashing mode and can bee seen from 2,000 feet! Plus, you can attach it pretty much anywhere with the elastic strap! [more]

Bontrager Glo Headlight
$10.39
$12.99

Bontrager’s Glo Headlight is a convenient way to be more visible at night! This super-compact light has a single white LED that can be run in steady or flashing mode and can be seen from 2,000 feet! Plus, you can attach it in seconds to your bike, helmet, anywhere really with the elastic strap! [more]

Bontrager Gel Cork Handlebar Tape
$14.99 - $21.99
$16.99 - $21.99

Bontrager's Gel Cork Handlebar Tape gives you a confident, comfortable grip on your handlebars. There's an inner gel strip that cuts down on vibrations and road chatter for serious long-ride comfort. The natural cork feels good with or without gloves too. It comes in a wonderful amount of colors so… [more]

Product Rating
 
3.5 stars
 (2 Reviews)
Bontrager Race Lite Bottle Cage
$14.99
$19.99

Pick up Bontrager's Race Lite Bottle Cage and end bottle-eject. This nylon cage is light enough to please gram-shavers yet has a firm grip on bottles along with the looks to improve the sleekest steeds. [more]

Bontrager Flare 2 Taillight
$15.99
$19.99

Bontrager’s Flare 2 Taillight offers great visibility. This all-weather light features six bright red LEDs that are visible from 3,000 feet across a 270-degree viewing angle and can be run in steady, flashing and random modes. Plus, it mounts easily to your bike with the included bracket and… [more]

Bontrager T1 Road Tire
$15.99 - $19.99
$19.99

Bontrager's T1 Road is a great tire to put on your bike for everyday road riding and city commuting. The round profile and lightly textured tread offer low-rolling resistance and give you good grip in rain or on dry pavement. Plus, an extra-strong nylon casing provides extra flat protection. [more]

Bontrager T1 Road Tire (26-inch)
$15.99
$19.99

Bontrager's T1 Road is a great tire to put on your mountain bike for everyday road riding and city commuting. The round profile and lightly textured tread offer low-rolling resistance and give you good grip in rain or on dry pavement. Plus, an extra-strong nylon casing provides extra flat… [more]

Bontrager Bontrager Gel Saddle Cover
$16.99 - $29.99
$19.99 - $29.99

Instantly add comfort to your existing saddle with a cushy Bontrager Gel Saddle Cover. Rubberized on the underside to help it stay firmly in place, Bontrager's Gel Saddle Cover installs in seconds, thanks to a drawstring and toggle closure retention system. [more]

Bontrager Connection Trail Tire
$16.99
$19.99

With Bontrager's Connection Trail Tire, you get the best of both worlds. The aggressive side knobs bite into the dirt, while the connected center tread rolls fast on pavement. It can be used either as a front or a rear tire for great traction anywhere. [more]

Bontrager Connection Trail Tire (700c)
$16.99
$19.99

With Bontrager's Connection Trail Tire, you get the best of both worlds. The shallow, closely spaced knobs roll fast and smooth on pavement, but provide sure-footed grip when you roll off the beaten path. [more]

Bontrager Double Gel Handlebar Tape
$16.99 - $19.99
$19.99

Bontrager's Double Gel Handlebar Tape gives you a confident, comfortable grip on your handlebars. There's a double layer of gel within the tape that cuts down on vibrations and road chatter for serious long-ride comfort. The natural cork feels good with or without gloves too. It includes a set of… [more]

Chamois Butt'r Eurostyle Chamois Cream
$16.99
$19.95 - $19.99

Eurostyle Chamois Butt’r is the most popular chamois cream for cyclists who prefer a soothing cooling formula. It's the lube of choice for many top men and women pro riders. It's a non-greasy skin lubricant that improves your riding comfort by preventing rubbing and chafing. It's safe for use on… [more]

Bontrager H2 Tire (700c)
$18.74 - $22.49
$24.99 - $29.99

Take to the streets with Bontrager's H2 tire. It's got a lightweight, supple casing that tames asphalt anywhere you choose to roam. The durable, smooth-riding tread makes it suitable for wet or dry pavement. Black/Reflex has reflective sidewalls for enhanced nigh-time visibility. [more]

Product Rating
 
5.0 stars
 (1 Review)
Bontrager Glo Headlight & Ember Taillight Combo
$19.99 - $24.99
$24.99

This great lightset combines Bontrager’s Glo and Ember lights for convenient front and rear visibility! These super-compact lights have a single LED (Glo is white for front; Ember is red for rear) that can be run in steady or flashing mode and make you visible from 2,000 feet! Plus, you can attach… [more]

Bontrager Pro Seat Pack
$19.99 - $29.99
$20.99 - $34.99

Bontrager's Pro Seat Pack makes organizing and accessing your essentials a breeze. Plus, the solid V-Loc mounting system holds everything in place while the taillight tab and reflective trim add an extra measure of safety. [more]

Bontrager Race No Show Socks 3-Pack
$19.99 - $24.99
$24.99

Keep your feet happy with Bontrager's Race No Show Socks. The Profila fabric dries quickly and features ribbed arch compression for support. And you won't get the sock tan line. [more]

Bontrager Sideswipe Cage
$19.99
$25.00

Bontrager's Sideswipe Cage is perfect for smaller bike frames or unique full-suspension frames where water bottle clearance is an issue. It's got a reversible mount, so you can access your bottle from either the right of the left. It's light, holds securely and provides easy access to your bottle. [more]

Bontrager Solstice Tech Tee
$19.99 - $34.99
$34.99

If you're looking for a great-looking, casual cycling top made from quick-drying, breathable fabric, take a look at Bontrager's Solstice Tech Tee. It combines the fit and feel of your favorite t-shirt with soft, technical material for miles of comfort on every ride. Plus, it's ergonomically paneled… [more]

Product Rating
 
5.0 stars
 (1 Review)
Bontrager T2 Road Tire
$19.99 - $24.99
$24.99

Bontrager's T2 Road Tire is a super tire for training rides and all your other riding. The round profile and lightly textured tread offer low-rolling resistance and good grip in wet or dry conditions, perfect for riding, commuting and training in the shoulder seasons of Spring and Fall. The durable… [more]

Bontrager Race 2.5 Socks 3-Pack
$20.99 - $27.99
$27.99

Keep your feet happy with Bontrager's Race Race 2.5 Socks. The Profila fabric dries quickly and features ribbed arch compression for support. [more]

Bontrager H2 Hard-Case Lite Tire (700c)
$22.49
$29.99

Bontrager's H2 Hard-Case Lite is a versatile tire that smooths commutes and dirt roads. It features a slick center tread with side grooves for traction in less-than-ideal conditions. Plus, this supple tire has Hardcase Lite technology, for increased flat protection in a lightweight package. The… [more]

Bontrager B1 Sleeveless Baselayer
$22.99 - $35.99
$44.99

Bontrager's B1 Sleeveless Baselayer is an ultralight top that keeps you cooler on warm days than a jersey alone. The textured surface minimizes skin contact and creates cooling air pockets next to your body. The fabric breathes well and dries quickly, furthering your comfort. And, the close fit and… [more]

Bontrager Flare 3 Taillight
$24.99
$29.99

Bontrager’s Flare 3 Taillight is ridiculously bright, which is exactly what a taillight should be. It features two standard red LEDs and two super-bright, .5-watt, ultra-bright LEDs that are visible for up to a mile! It boasts a 30+ hour run time, steady and flashing modes and includes mounts for… [more]

Bontrager B1 Short Sleeve Baselayer
$25.99 - $39.99
$49.99

Bontrager's B1 Short Sleeve Baselayer is an ultralight top that keeps you cooler on warm days than a jersey alone. The textured surface minimizes skin contact and creates cooling air pockets next to your body. The fabric breathes well and dries quickly, furthering your comfort. And, the close fit… [more]

66 Results
Per Page 30 60
1 2 3 Next
 
 
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