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  • 33 W. Sherman Ave. Fort Atkinson, WI
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Shimano

381 Results
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Shimano XTR WH-M9000 Race Wheels (29-inch)
$578.99 - $1,316.99

The 29-inch XTR Race wheels offer new UST tubeless, carbon laminated aluminum rims with 20mm internal widths for the lightweight wheelset you need to power both up and down the mountain. • Carbon laminated aluminum tubeless • Super lightweight rim, with same durability as aluminum • 24C rim width •… [more]

Shimano XTR WH-M9020 Race Wheels (27.5-inch)
$1,316.99

The 27.5-inch XTR Trail wheels offer new UST tubeless, carbon laminated aluminum rims with 24mm internal widths for the durable yet light wheelset you need for your all mountain ride. • Carbon laminated aluminum tubeless • Super lightweight rim, with same durability as aluminum • Front 28, rear 28… [more]

Shimano XTR WH-M9020 Trail Wheels (29-inch) - 2017
$578.99 - $1,316.99

The 29-inch XTR Trail wheels offer new UST tubeless, carbon laminated aluminum rims with 24mm internal widths for the durable yet light wheelset you need for your all mountain ride. • Carbon laminated aluminum tubeless • Super lightweight rim, with same durability as aluminum • Front 28, rear 28… [more]

Product Rating
 
5.0 stars
 (1 Review)
Shimano Dura-Ace Di2 Dual Control Electronic Shift/Brake Levers - 2012
$929.99

Imagine a world where every shift is immediate, smooth and precise, every gear, every time. Well, that world can be yours with Shimano's Dura-Ace Di2 Dual Control Shift/Brake Levers, a key part of their Dura-Ace Di2 electronic drivetrain. With a simple, light touch of the easily accessed buttons,… [more]

Shimano XTR WH-M9000 Race Wheels (27.5-inch)
$578.99 - $736.99

The 27.5" XTR Race wheels offer new UST tubeless, carbon laminated aluminum rims with 20mm internal widths for the lightweight wheelset you need to power both up and down the mountain. • Carbon laminated aluminum tubeless • Super lightweight rim, with same durability as aluminum • 24C rim width •… [more]

Shimano Dura-Ace Di2 Dual Control Levers
$349.99 - $699.99

Flawless shifting, superb ergonomics, and state of the art technology? Shimano's Dura-Ace Di2 Dual Control Levers embody all of these concepts. Utter simplicity and ease of use are the hallmarks of these shifters, with gracefully curved lever blades that offer two, easy-to-reach fingertip buttons.… [more]

Shimano Dura-Ace Di2 Rear Derailleur
$699.99

Put the future of shifting under your control with Shimano's Dura-Ace Di2 electronic rear derailleur. Feather-light cold-forged aluminum and carbon fiber construction offer exceptional weight savings and extreme durability. The Di2 9070 rear derailleur is optimized for Shimano's 11-speed… [more]

Shimano Ultegra R785 Di2/Hydraulic Shifters w/BR-RS785 Brake Calipers
$699.99

• Comfortable And Natural Hand Position For All Day Riding Comfort • More Stopping Power, With Less Effort, Especially From The Hood Position • High Braking Power Ideal For Cyclocross And On-Road Riding • Fits A Wide Variety Of Hand Sizes From The Hood Position • Electronic 11-speed Shifting… [more]

Shimano Dura-Ace 9150 Di2 11-Speed Dual Control Levers
$339.99 - $684.99

- More Control And Confidence In Race Conditions - Optimally Balanced Hydraulic Brake System For Racing - Dedicated Brake Lever Shape, Stroke, Contact Point, Stiffness And Dedicated Shift Paddles - Light Weight - Carbon Composite Plastic Material Of Hood - More Intuitive, Quicker Shifting Operation… [more]

Shimano RS685/RS785 Shifter/Hydraulic Brake Set
$676.99

Shimano's RS685/RS785 Hydraulic Dual-Control Lever (2x11-speed) features a comfortable design for all day riding. - Ergonomical Shape for All Day Riding - More Stopping Power - Easy and Clean Bleeding System - Reliable 11-Speed Mechanical Shifting System - Features 10mm of Lever Reach Adjustment -… [more]

Shimano XTR Di2 Rear Derailleur (Long Cage) - 2017
$670.00

Shimano's unbelievable Di2 technology has made the leap to the trails with their XTR Di2 drivetrain. This rear derailleur features all of the race-day performance you've come to expect from XTR, and the unrivaled stability, speed, and performance of an electronic drivetrain. Since there aren't any… [more]

Shimano Dura-Ace 9150 Di2 11-Speed Rear Derailleur
$659.99

- Ergonomic Shifting Operation Without Stress - Shimano Synchronized Shift - Low Profile Rear Derailleur Design - Shimano Shadow Rd - Race Endurance For Less Damage In Crush - Maintains Compact And Smooth Appearance - Maximum Sprocket: 30T - Minimum Sprocket: 11T - Maximum Front Difference: 16T -… [more]

Shimano XTR Di2 Rear Derailleur (Medium Cage)
$649.99

Shimano's unbelievable Di2 technology has made the leap to the trails with their XTR Di2 drivetrain. This rear derailleur features all of the race-day performance you've come to expect from XTR, and the unrivaled stability, speed, and performance of an electronic drivetrain. Since there aren't any… [more]

Shimano XTR Hollowtech II Trail Crankset
$399.99 - $629.99

Shimano's heralded XTR moniker promises genre-defining performance, weight, and style. Shimano's XTR Hollowtech II Trail Crankset lives up to the name. The hollow, cold-forged aluminum crankarms are ultra light, yet exceptionally stiff for awesome power transfer and efficiency. XTR chainrings… [more]

Shimano Dura-Ace 9100 11-Speed Crankset
$599.99

- Optimum Power Transfer - Best Balance For Lighter Weight (-7G) And Efficiency - New Designed Crank Arm - Maintains High Rigidity And Reduces Weight - Hollowglide - 4-Arm Construction Crankset - Adapted For Race Specific Disc Brake System - Shorter Length Of Rear Center With O.L.D. 135mm -… [more]

Shimano XTR Hollowtech II Race Crankset
$399.99 - $599.99

Shimano's heralded XTR moniker promises genre-defining performance, weight, and style. Shimano's XTR Hollowtech II Race Crankset lives up to the name. The hollow, cold-forged aluminum crankarms are ultra light, yet exceptionally stiff for awesome power transfer and efficiency. XTR chainrings… [more]

Shimano XTR Hollowtech II Boost Crankset
$589.99

- HOLLOWTECH II Crankset (2x11-speed) Trail Ride Specific HOLLOWTECH II crank arm. Cold Forged aluminum for strength and durability. Interchangeable with all of the new XTR Chainrings - Standard Q-factor (168mm) - HOLLOWGLIDE. Hollow gear construction optimized rigidity, lightweight and durability… [more]

Shimano R785 Di2 Shift/Hydraulic Brake Lever Set
$579.99

Shimano's R785 Di2 Shift/Hydraulic Brake Lever Set (2x11-speed) is designed for all day riding comfort, durable and dependable performance. - Comfortable and Natural Hand Position for All Day Riding Comfort - High Braking Power Ideal for Cyclocross and On-Road Riding - Electronic Shifting Function… [more]

Shimano Dura-Ace 9100 11-Speed Dual Control Levers
$264.99 - $549.99

- Quick And Intuitive Rear Shifting Operation - Shorter Lever Stroke - Redesigned Internal Shifting Unit - Lighter Front Shifting Operation - Redesign Front System With New Front Derailleur - Comfortable Grip And Operation - More Customizable And Precise Lever Position - Expanded Reach Adjustment… [more]

Shimano Deore XT WH-M8000 Race Wheels (27.5-inch) - 2017
$253.99 - $537.99

• Model Number : WH-M8000 • Series : DEORE XT • Brake Type : Center Lock Disc • Axle Type : QR • Over Locknut : 100mm • Axle Length : 108mm • QR Skewer Length : QR skewer length: 133mm • Rim Type : Offset rim • Rim Height : 18.8mm • Rim Width : 23.9mm • Recommended Tire : 27.5x1.90-2.25 • Faster… [more]

Shimano Deore XT WH-M8000 Race Wheels (29-inch)
$253.99 - $537.99

• Model Number : WH-M8000 • Series : DEORE XT • Brake Type : Disc Brake • Axle Type : QR • Over Locknut : 100mm • Axle Length : 108mm • QR Skewer Length : QR skewer lenght: 133mm • Rim Type : Offset rim • Rim Height : 18.8mm • Rim Width : 23.9mm • Recommended Tire : 29x1.90-2.25 • Faster… [more]

Shimano Deore XT WH-M8020 Trail Wheels (27.5-inch)
$253.99 - $537.99

• Model Number : WH-M8020 • Series : DEORE XT • Brake Type : Center Lock Disc • Axle Type : 15mm E-Thru • Over Locknut : 100mm • Axle Length : 100mm • Rim Type : Offset rim • Rim Height : 18.8mm • Rim Width : 27.9mm • Recommended Tire : 27.5x2.00-2.40 • Increased tire rigidity for improved… [more]

Shimano Deore XT WH-M8020 Trail Wheels (29-inch) - 2017
$253.99 - $537.99

• Model Number : WH-M8020 • Series : DEORE XT • Brake Type : Center Lock Disc • Axle Type : 15mm E-Thru • Over Locknut : 100mm • Axle Length : 100mm • Rim Type : Offset rim • Rim Height : 18.8mm • Rim Width : 27.9mm • Recommended Tire : 29x2.00-2.35 • Increased tire rigidity for improved traction.… [more]

Shimano XTR Down Swing Front Derailleur Di2 - 2017
$410.00 - $424.99

- More powerful shifting (+25% compared to M9000) - Reliable gear changes under load - Computer controlled auto trim - Optimized Di2 cage profile and gear tracking - Shimano Synchronized Shift compatible - Manual control avaiable (2nd shifter required) - System communication with rear derailleur -… [more]

Shimano Dura-Ace 9160 Di2 Dual Control TT Bar-End Shift/Brake Levers
$199.99 - $419.99

- Slimmer, More Aerodynamic Shape And Improved Grip Feel - Optimum Power Transmitted With Firm Grip - More Control And Confidence In Race Condition - Improved Shift Switch Placement For Operation Without Removing Hands From The Bars - Intuitive Shifting Control - Single Button On Each Side Of The… [more]

Shimano Dura-Ace 9150 Di2 Braze-On Front Derailleur
$399.99

- Ergonomic Shifting Operation Without Stress - Shimano Synchronized Shift - Race Endurance For Less Damage In Crush - Quick And Smooth Front Shifting "Under" High Pedaling Torque - Maintains Compact And Smooth Appearance - Top Gear Teeth: 46-55T - Chain Stay Angle: 61-66° - Chain Line: 43.5mm… [more]

Shimano Dura-Ace Track Crank
$399.99

Shimano's Dura-Ace Track Cranks transform every last watt into oval-scorching speed in the velodrome. These cranks set the bar for low weight and unmatched efficiency, with hollow forged aluminum crank arms and an Octalink bottom bracket (sold separately) for power transfer and acceleration that… [more]

Shimano Dura-Ace 9100 Dual-Pivot Brake Caliper - 2017
$189.99 - $379.99

- The Best Balance Between Rigidity, Weight And Stopping Power - More Predictable, Linear Braking Curve - Clear Contact Feeling With Better Linearity - Stabilizer Added Between Axles Work - Sleek Design - Less Gap Between Each Arms - Comfortable Riding With Wider Tire On Rough Road - Better… [more]

Shimano DXR Crankset
$379.99

In BMX racing, that first sprint from the gate is the most important part of the race. Shimano knows this, so their DXR cranks are unbelievably stiff, perfect for getting out in front for the holeshot. They borrow Hollowtech II technology from the Saint downhill cranks to make them rigid, light and… [more]

Shimano Ultegra 11-Speed Di2 Dual Control Levers
$189.99 - $369.99

Shimano's Ultegra Di2 shifters raise the bar for high-speed shifting and unbeatable ergonomics. With a simple push of a button, you get precise, near-instant gear changes. These sculpted beauties greet your hands with a flat transition from the handlebars to the hoods, and the blade design makes it… [more]

Shimano Dura-Ace 11-Speed Rear Freehub
$329.99 - $349.99

For optimum wheel strength and reliability, Shimano's Dura-Ace Rear Freehub is made of cold-forged aluminum with an oversize shell, sturdy flanges, a titanium freewheel body and a 15mm internal axle. Inside, diamond-polished bearing races and stainless-steel ball bearings minimize rolling… [more]

Shimano Ultegra 11-Speed Di2 Dual Control TT/Triathlon Levers
$174.99 - $349.99

Maximize your aero efforts with Shimano's Ultegra 11-speed Di2 Dual Control TT/Triathlon Levers. These amazing aerobar-specific levers are for use with Shimano's Di2 drivetrain components (sold separately). With a simple, light touch of the easily accessed buttons, you get instant gear changes,… [more]

Shimano RX31 Disc Brake Wheel (700c)
$159.99 - $342.99

Shimano's RX31 Disc Brake Wheels sport lightweight rims to soar up the climbs, and all-weather, disc-compatible Centerlock hubs for total control on the way back down. Shimano's trademark angular contact bearings promise miles of smooth riding, and double contact sealing keeps dirt and water out of… [more]

Shimano Ultegra 11-Speed Dual Control Levers
$174.99 - $329.99

Shimano delivers their trademark smoothness and ergonomics with the 11-speed Ultegra shift levers. Pro Tour-proven tech, like the shifter internals and polymer-coated shift cable, offers shifting at the speed of thought with jaw-dropping light action and defined tactile feedback for the rider.… [more]

Shimano Ultegra Crankset
$279.99 - $324.99

Shimano's Ultegra Compact Crankset boasts hollow-forged-aluminum arms and a hollow aluminum big ring. These technologies combine for impressive weight savings and superb strength. An integrated bottom bracket axle provides super-efficient power transfer, while chainrings with ramps, pins and… [more]

Shimano Saint Front Disc Brake
$279.99 - $319.99

Proven in World Cup racing, Shimano's Saint Disc Brake sits at the summit of downhill brake technology. The post-mount caliper is equipped with four oversize ceramic pistons for serious power blended with stellar modulation. Heat is the enemy of any braking system, so Shimano uses ICE technology… [more]

Shimano Saint Crankset
$299.99 - $309.99

Big air, pure speed and total concentration: the DH world in a nutshell. It's a world where line choices are made in the blink of an eye, absolute faith in your gear is a must, and Shimano's Saint Crankset is ready to answer the call every time. Ultra-wide bottom bracket bearing spacing and… [more]

Product Rating
 
5.0 stars
 (1 Review)
Shimano Dura-Ace 10-speed Cassette
$219.99 - $300.99

Shimano's Dura-Ace 10-speed Cassette is comprised of an aluminum cog carrier, 4 titanium and 6 steel cogs (from largest to smallest respectively). This makes for a super-light and stiff cassette that makes your derailleur shift like a dream so you can dance up the climbs as easily and efficiently… [more]

Shimano Dura-Ace Di2 Bar-End Shifters (1-button)
$299.99

Shimano's Dura-Ace Di2 Bar-End Shifters are for time trial/triathlon bicycles with Shimano's Di2 drivetrain components (sold separately). The one-button design operates only the rear derailleur, shifting up the cassette with one hand, and down with the other. This shifting setup does not operate… [more]

Shimano Ultegra Crankset
$299.99

Low weight, efficiency, and speed: That's what Shimano's Ultegra Crankset brings to every ride. The proprietary four-arm design sheds grams and increases stiffness for more power straight to the road. Computer-designed chainrings with optimally placed ramps and pins are a revolution in front… [more]

Shimano XTR Trail Hydraulic Disc Brakes - 2017
$299.99

Riding comfortably at speed requires an unconscious, intuitive confidence in your machine. It requires knowing that whatever conditions you come across your brakes will be ready and able to deliver reliable control in any situation. Say hello to XTR Trail brakes, and say goodbye to compromise. The… [more]

Shimano 105 Dual Control Lever Set
$239.99 - $289.99

Shimano's 105 Dual Control Levers let you easily shift and brake without ever taking your hands off the handlebars. The short-stroke shifting is so telepathic you'll be in the gear you want almost before you realize you shifted. Plus, the robust design offers excellent durability and the hoods are… [more]

Shimano 105 Dual Control Levers (Double)
$289.99

Shimano's 105 Dual Control Levers let you easily shift and brake without ever taking your hands off the handlebars. The short-stroke shifting is so telepathic you'll be in the gear you want almost before you realize you shifted. Plus, the robust design offers excellent durability and the hoods are… [more]

Shimano Tiagra Shift/Brake Lever
$139.99 - $289.99

Shimano's Tiagra Dual Control Lever (2x10-speed) is sleek, balanced and consistent. The Tiagra 4700 series provides serious entry-level riding performance with trickle-down technology from the top shelf Dura Ace line. -Model Number: ST-4700 - Series: Tiagra - Cassette Compatibility: 10-speed -… [more]

Shimano Deore XT Crank (Double)
$219.99 - $279.99

- Various choices for bike and riding style - More durable chainwheel teeth - New 3D composite chain ring's teeth composition is optimized for each chainwheel load out (1x11, 2x11 & 3x11) with steel driving gear teeth and aluminum support gears - Improved driving rigidity - Loose ratio gear… [more]

Shimano Dura-Ace 9100 SPD-SL Pedals
$279.99

- Excellent Pedaling Efficiency - Optimized Balance Of Weight And Rigidity - Injection Molded Carbon Composite Body - Hollow Cleat Bolt - Efficient Power Transfer - High Stability - Extra-Wide Platform - Efficient Power Transfer/Durability - Reduces Flex And Pedal Body Wear - Stainless Steel Body… [more]

Shimano Ultegra 11-Speed Di2 Rear Derailleur
$259.99 - $279.99

Shimano's electric-shifting 11-speed Ultegra Di2 Rear Derailleur is driven by battery power and a servo motor, so shifts are fast, precise, and perfect every time. It's made of light, tough cold-forged aluminum while mid-cage and short-cage models give you your choice of cassette. Since there… [more]

Shimano XTR 10-Speed Cassette
$279.99

When it comes down to the wire, you can always count on Shimano's XTR 10-Speed Cassette for smooth, reliable shifting. The 5 largest cogs are made of titanium and mounted on a 3-piece aluminum carrier for increased rigidity and significant weight savings. Dyna-Sys design gives you closer gear… [more]

Shimano SH-RP9 Shoes
$275.00

Shimano’s flagship RP9 road shoe combines beauty and high performance without sacrificing comfort. Thanks to an ultra-stiff woven carbon-fiber sole, the RP9 becomes your body's foundation for absolute power and pedaling efficiency. This works in symbiosis with the shoe’s heat-moldable midsole and… [more]

Product Rating
 
5.0 stars
 (1 Review)
Shimano SH-RP9 Shoes (Wide)
$275.00

Shimano’s flagship RP9 (Wide) road shoe combines beauty, high performance, and a wide fit without sacrificing comfort. Your robust feet will thank you for choosing a high-performance road shoe that actually fits their unique shape. Boasting an ultra-stiff woven carbon-fiber sole, the RP9 becomes… [more]

Shimano DXR Rear Freehub - 2016
$274.99

In BMX racing, the first few seconds out of the gate are the most important, so Shimano's DXR Hub delivers super-quick engagement to get you the holeshot. This 36-hole hub rocks a tough steel axle, and Shimano's legendary durability ensures that whether you're hammering or sticking huge landings… [more]

Shimano Ultegra RS685 Mechanical/Hydraulic Shifters
$274.99

• Comfortable And Natural Hand Position For All Day Riding Comfort • More Stopping Power, With Less Effort, Especially From The Hood Position • High Braking Power Ideal For Cyclocross And On-Road Riding • Fits A Wide Variety Of Hand Sizes From The Hood Position • Mechanical 11-speed shifting •… [more]

Shimano 105 Triple Crankset (50/39/30)
$269.99

For maximum pedaling efficiency, Shimano's 105 Triple Crankset boasts light, strong and stiff hollow, cold forged-aluminum arms, plus an integrated oversize-steel axle. The three chainrings are also made of cold-forged aluminum and are ramped and pinned for quick, precise shifting. [more]

Shimano Dura-Ace 9100 11-Speed Cassette
$249.99 - $269.99

- Rider Tuned Gearing - Wider Gear Combination: 11-28T/12-28T/11-30T (New Gear Combination) - Closer Gear Combination: 11-25T/12-25T - Lightweight - CFRP & Alloy Spider Arm, 5 Titanium Sprockets - Gear Combination: 11-25T, 11-28T, 11-30T (New Gear Combination), 12-25T, 12-28T [more]

Shimano 105 Dual Control Levers (Triple)
$259.99

Shimano's 105 Dual Control Levers let you easily shift and brake without ever taking your hands off the handlebars. The short-stroke shifting is so telepathic you'll be in the gear you want almost before you realize you shifted. Plus, the robust design offers excellent durability and the hoods are… [more]

Shimano Tiagra 10-speed Dual Control Levers
$259.99

Shimano's Tiagra Dual Control Levers offer smooth shifting and confident braking. Their aluminum lever blades are ergonomically contoured for a comfortable grip and easy access to the shift levers from any handlebar position. Large, visible gear indicators make sure you know which gear you're in. [more]

Shimano Ultegra 11-Speed Di2 Braze-On Front Derailleur
$259.99

Shimano's 11-speed Ultegra Di2 Front Derailleur makes the dream of lightning-quick front shifting a reality. Its intelligent electronic brain senses the location of your chain, providing impossibly fast, smooth, and accurate shifting, even under load — all with the simple push of a button.… [more]

Shimano RS21-CL Wheelset
$116.99 - $254.99

Nothing amps up your ride like a wheel upgrade, and Shimano's RS21-CL wheelset is well worth a look. With a respectably low weight and double-butted aero spokes, these hoops are durable enough to train on and light enough for race day. The wide hub flanges and asymmetric rear rim keeps them… [more]

Shimano SH-XM9 Shoes
$250.00

Adventure seekers rejoice! Shimano’s XM9 cross-mountain cycling shoe has everything your foot needs for anything the mountain throws at you, both on and off the bike. It's built with a rugged, natural leather upper with a reinforced rubber toe box to keep your foot protected from rocks, and a… [more]

Shimano XTR Di2 Shift Levers - 2017
$249.99

• Customizable synchronized front and rear shifting via a single FIREBOLT shifter • Optional manual control (requires both shifters) • Ergonomic rotary shift lever design matches natural hand movement • Independent lever position adjustment • Short stroke, perfect click levers provide faster, more… [more]

381 Results
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