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  • 33 W. Sherman Ave. Fort Atkinson, WI
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SRAM

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SRAM RED eTAP Electric Road Kit
$1,742.99

Step up to the next generation in shifting with SRAM's wireless RED eTAP electric road drivetrain kit. Each kit contains: - SRAM RED eTAP shift/brake levers - SRAM RED eTAP wireless front and rear derailleurs - SRAM eTAP batteries - Battery charger - USB stick - Quick-start guide [more]

SRAM RED eTAP Electric Aero Kit
$1,579.99

Step up to the next generation in shifting with SRAM's wireless RED eTAP electric aero drivetrain kit. The aero kit includes Blip shifters, derailleurs, battery charger and USB stick. Brake levers not included. Each kit contains: - 4x SRAM eTAP 650mm Blip remote shifter buttons - SRAM eTAP Blip Box… [more]

SRAM XX1 Eagle Quarq Power Meter Crankset
$1,129.00

The SRAM XX1 Eagle Power Meter unites Quarq's DZero power meter platform with carbon tuned crank arms for robust, intuitive power measurement in the lightest ever chassis. The DZero platform embodies 10 years of Quarq's technology advances and adds new features such as dual Bluetooth low energy and… [more]

SRAM RED Quarq Power Meter Crankset
$1,079.00

The crankset is the heart of your bicycle and where you’ll find the SRAM RED Quarq power meter. The sole job of the crankset is to convert the effort from both legs to forward motion. It is the perfect place to measure power. This power meter works for every discipline: Road, triathlon, time trial,… [more]

SRAM Rise 60 Rear Wheel (29-inch)
$1,040.00

When unparalleled speed and pedaling efficiency is what you desire, SRAM's Rise 60 Rear Wheel rises to the occasion. This featherweight hoop with Carbon Tuned rims and butted stainless spokes blend just enough strength and stiffness with an impeccably low weight. There's no waiting for engagement,… [more]

SRAM Rise 60 Front Wheel (29-inch)
$950.00 - $990.00

When unparalleled speed and pedaling efficiency is what you desire, SRAM's Rise 60 Front Wheel rises to the occasion. This featherweight hoop with Carbon Tuned rims and butted stainless spokes blend just enough strength and stiffness with an impeccably low weight. Once they start spinning, there's… [more]

SRAM RED eTap WiFLi Rear Derailleur
$669.99

The SRAM RED eTap rear derailleur executes shifts the instant you demand it, with military precision. Wirelessly. It’s easy to set up, clean in appearance and delightfully uncomplicated. Mechanical necessities such as a carbon pulley cage, ceramic pulley bearings, and anodized alloy artfully blend… [more]

SRAM XX Crankset
$620.00

When SRAM began developing XX, they were looking to create the lightest, most precise and technically advanced components possible, and boy have they delivered! The XX Crankset boasts carbon/aluminum arms to keep the weight incredibly low and boost stiffness to stratospheric levels. The chainrings… [more]

Product Rating
 
5.0 stars
 (1 Review)
SRAM RED DoubleTap Control Levers
$545.00

SRAM's RED shifters maximize the rider/bike interface. SRAM delivers on those bold words with every detail analyzed and refined: the transition from the hoods to the handlebar is smooth and seamless, the hood texture increases grip while offering additional cushioning, there's ample room for your… [more]

SRAM RED 22 HydroR Shift Levers and Disc Brakes
$492.99 - $493.00

SRAM's RED 22 HydroR Shift Levers deliver pro-level shifting, unmatched ergonomics, and the power and modulation of hydraulic disc braking. You’ll instantly notice that the hydraulic disc brakes require less hand force than a traditional cable-pull brake and provides incredible power and… [more]

SRAM RED 11-Speed Crankset
$440.00 - $489.00

Already a legend in its time, the SRAM RED crankset is now available with refreshed graphics to complement the SRAM RED eTap componentry. The SRAM RED crankset features a completely hollow construction all the way to the spider. Its hidden bolt pattern makes better use of carbon fiber to further… [more]

SRAM XX1 X-SYNC Wide/Narrow Q-Factor Crankset
$403.00 - $488.00

Developed for maximum chain control, SRAM's XX1 X-SYNC Q-Factor Crankset is precisely CNC-machined to support the chain’s inner and outer links perfectly. Plus, the carbon arms and forged aluminum spider make for an incredibly light, stiff crank that delivers every drip of energy to the trail. - BB… [more]

SRAM Roam 50 Front Wheel (29-inch) - 2016
$486.00

Fast climbs and fast descents, from sun up until sundown, are the norm on SRAM's Roam 50 Wheels. They boast a dedicated balance of low-weight, strength, and width to excel on a wide variety of XC and trail-bike terrain. The 25mm wide rims give big tires the support they deserve for outstanding… [more]

SRAM Roam 50 Front Wheel (650B)
$486.00

Fast climbs and fast descents, from sun up until sundown, are the norm on SRAM's Roam 50 Wheels. They boast a dedicated balance of low-weight, strength, and width to excel on a wide variety of XC and trail-bike terrain. The 25mm wide rims give big tires the support they deserve for outstanding… [more]

SRAM RED Shift-Brake Control
$231.00 - $460.99

The SRAM RED shift-brake controls feature a fresh new look and continue our philosophy of perfecting the interface between rider and bike. We have scrutinized everything, including the transition between handlebar and hoods, the grip texture, finger wrap, and the separate interfaces with both the… [more]

SRAM XX1 Eagle Crankset
$425.00 - $455.00

True competitors are always looking for a performance advantage—a relentless pursuit of equipment that is lighter, stiffer and stronger. To create the best drivetrain possible, SRAM started with a completely reengineered crankset design. SRAM's XX1 Eagle crankset is the lightest, stiffest and… [more]

SRAM XX1 Eagle Fat Bike Crankset
$447.00

True competitors are always looking for a performance advantage—a relentless pursuit of equipment that is lighter, stiffer and stronger. To create the best drivetrain possible, SRAM started with a completely reengineered crankset design. SRAM's XX1 Eagle crankset is the lightest, stiffest and… [more]

SRAM XX1 X-Sync Boost 148 Crankset (Wide Q-Factor)
$425.00

Developed for maximum chain control, SRAM's XX1 X-Sync single ring-specific crankset is precisely CNC-machined to support SRAM's X-Sync chain’s inner and outer links perfectly. Plus, the carbon arms and forged aluminum spider make for an incredibly light, stiff crank that delivers every bit of your… [more]

SRAM Eagle 12-Speed Cassette
$424.99

Take a quick look at the X-DOME Eagle cassette. The last dangling shred of an argument in favor of a mountain bike front derailleur is now officially dead. Designed for use with SRAM's proven, reliable XD driver body, this 12-speed, 10- to 50-tooth cassette offers an optimal 500-percent gear range… [more]

SRAM XG-1295 X01 Eagle Cassette
$424.99

Take a quick look at the new X-DOME Eagle cassette. The last dangling shred of an argument in favor of a mountain bike front derailleur is now officially dead. Designed for use with the proven, reliable XD driver body, this 12-speed, 10- to 50-tooth cassette offers an optimal 500-percent gear range… [more]

SRAM Rival DoubleTap Control Levers
$420.99

SRAM's DoubleTap Control Levers are the cornerstone of SRAM's road biking world. Because you're able to shift from the hoods, drops, and even when sprinting, the Rival levers offer a competitive advantage that can't be touched. The single-lever-shifting design allows for faster, smoother shifts… [more]

SRAM X01 Eagle Crankset
$389.99 - $420.00

SRAM knows you have a lot of choices when choosing a crankset, and that choice says a lot about your personal style. SRAM designed the X01 Eagle crankset for riders who feel most stylish when they stand on top of the podium. This is a completely reengineered design, employing SRAM's proprietary… [more]

SRAM RED HRD Shift Lever/Hydraulic Brake
$419.00

If you believe in better performance then you should believe in hydraulic road (HydroR) brakes. SRAM's award winning HydroR technology is the fulfillment of the promise of better braking, more control, and improved performance in all conditions. SRAM RED is delivering on the promise of braking… [more]

SRAM XX1 1199 11-Speed X-Glide Cassette
$415.99

With its wide range, SRAM's XX1 11-Speed X-Glide Cassette gives you a clean, simple 1x11 drivetrain. It has a 10-42 tooth spread that gives you pretty much the same gearing as 2- and 3-ring setups without the REDundancy, shifting issues and weight penalty. Yes, you can still spin up your hardest… [more]

SRAM X01 Eagle Fat Bike Crankset
$412.00

SRAM knows you have a lot of choices when choosing a crankset, and that choice says a lot about your personal style. SRAM designed the X01 Eagle crankset for riders who feel most stylish when they stand on top of the podium. This is a completely reengineered design, employing SRAM's proprietary… [more]

Product Rating
 
5.0 stars
 (1 Review)
SRAM Force DoubleTap Control Levers
$410.00

SRAM's Force DoubleTap Control Levers offer a competitive advantage that can't be touched since you're able to shift from the hoods, drops, and even when sprinting. They're crafted with carbon and magnesium to create a system so light that it won't slow you down whether you're racing for prizes,… [more]

SRAM X01 DH X-Sync Crankset
$372.00 - $404.00

SRAM's X01 DH X-Sync Crankset is engineered for ultimate downhill performance in the most aggressive terrain. The carbon crank combines stiffness and strength with lightest-in-class weight at under 800 grams. Proven in World Cup and World Championship racing, it’s the crankset made for relentless… [more]

SRAM X0 2.2 Crankset (All Mountain)
$400.00

Precision, stiffness and power are yours with SRAM's X0 Crankset. It boasts carbon arms with a forged aluminum spine for mountain-topping stiffness and seriously low weight. Gear changes are just as impressive as the stiffness-to-weight ratio thanks to SRAM's super-stiff X-glide chainrings that… [more]

SRAM XG-899 E-Block Cassette
$390.00

SRAM's E-BLOCK shifting technology is a fundamental redevelopment of external drivetrain shifting. On the E-BLOCK cassette, the chain has a defined link position on each cog. Cog architecture has been engineered to work with both inner and outer links of the chain, which allows extremely refined… [more]

SRAM XG-1099 10-Speed Cassette
$386.99

When SRAM began developing XX, they were looking to create the lightest, most precise and technically advanced components possible, and boy have they delivered! The XX Cassette is precision machined from a single steel block, heat treated and capped with a premium nickel finish, resulting in a… [more]

SRAM Apex DoubleTap Control Levers
$238.99 - $386.00

SRAM's Apex DoubleTap Control Levers allow you to shift from the hoods, drops, and even when sprinting, so you can always select the perfect gear with ease. The single-lever-shifting design allows for faster, smoother shifts while being completely independent of the brake levers, eliminating the… [more]

SRAM Rival 22 Hydraulic Disc Brake & Brake Lever (Right)
$355.00 - $384.00

SRAM's right-side Rival 22 Hydraulic Disc Brake and Brake Lever is descended from their top-end RED road group offer precise braking performance. The aluminum brake lever and shift paddle deliver smooth modulation and deft shifts while keeping the weight impressively low. The ErgoFit textured body… [more]

SRAM Force 22 ErgoDynamic Shifters
$189.99 - $378.99

Comfort plays a big part in speed—that's why SRAM designed the Force 22 ErgoDynamic Shifters with an ErgoFit textured body and refined hood shape that improve grip and provide a smooth transition to the bar. These 2x11-speed shifters are crafted with carbon and magnesium for an incredibly low… [more]

SRAM Force 22 Hydraulic Disc Brake & Brake Lever (Left)
$374.99 - $375.00

SRAM's Force 22 Hydraulic Disc Brake and Brake Lever is descended from their top-end RED road group and represents SRAM's attempt at perfecting braking performance. A carbon brake lever with an aluminum shift lever delivers precise modulation and shifts while keeping the weight impressively low.… [more]

SRAM Force 22 Hydraulic Disc Brake & Brake Lever (Right)
$374.99

SRAM's Force 22 Hydraulic Disc Brake and Brake Lever is descended from their top-end RED road group and offer precision braking and shifting performance. A carbon brake lever with an aluminum shift lever delivers precise modulation and shifts while keeping the weight impressively low. The ErgoFit… [more]

SRAM XG-1195 11-Speed X-Glide Cassette
$368.99

Simplify your drivetrain with SRAM's XG-1195 11-Speed X-Glide Cassette. It has a monstrous 10-42 tooth spread that gives SRAM's 1x11 drivetrain pretty much the same gearing as 2- and 3-ring setups, with less weight, parts, and complexity. Yes, you can still spin up your hardest climbs. A key thing… [more]

SRAM X01 X-Sync Crankset
$366.00

Built for total chain control, SRAM's X01 X-Sync Crankset is built with carbon arms and forged aluminum spider for maximal stiffness and durability while keeping the weight down. Each tooth’s thickness is CNC-machined to fit better into the chain’s inner and outer links. SRAM's X-Sync Direct Mount… [more]

SRAM X0 Rear Hub
$364.00

SRAM's X0 Hub offers lightweight, reliable performance. Ultra-durable, high-precision Speedball bearings spin smoothly in all conditions, and the tapered aluminum axle provides strength with minimal weight. This hub devours techy sections with it's super-smooth 6.9-degree engagement Double Time… [more]

SRAM X0 Rear Hub (Boost 148)
$364.00

Finally, a hub worthy of the X0 name! Built to roll over the toughest mountain terrain, SRAM's X0 Boost Hub proves that being solid doesn’t mean being sluggish. SRAM's double time ratchet design gives you smooth 6.9-degree engagement—all while keeping everything light and steady. Super-precise… [more]

SRAM Force 22 Crankset
$274.99 - $361.00

SRAM's Force 22 Crankset uses unidirectional carbon arms with a forged aluminum spider and integrated bottom-bracket axle to ensure top-notch stiffness for awesome power transfer and exceptionally low weights. Experience phenomenal front shifting with SRAM's X Glide R chainrings that start out as… [more]

SRAM Rival 22 Hydraulic Disc Brake & Brake Lever (Left)
$355.00

SRAM's left-side Rival 22 Hydraulic Disc Brake and Brake Lever is descended from their top-end RED road group and offer precise braking and shifting performance. The aluminum brake lever and shift paddle deliver smooth modulation and deft shifts while keeping the weight impressively low. The… [more]

SRAM S-700 Shift Lever w/Hydraulic Disc Brake
$355.00

SRAM's S-700 Shift Lever w/Hydraulic Disc Brake delivers pro-level shifting performance, excellent ergonomics, and the power and modulation of hydraulic disc braking. Feel the ergonomics and response of SRAM’s DoubleTap shifting as you drop a gear for that grueling climb or ratchet through the 10… [more]

SRAM XG-1090 10-Speed Cassette
$327.99 - $351.00

Once again, SRAM pushes the envelope with their Powerdome X XG-1090 10-Speed Cassette. Light, stiff, quick, and quiet thanks to the ultra-strong, hollow, one-piece design and StealthRing elastomers, this cassette is worthy of even the nicest road machines. SRAM has added elastomer rings between… [more]

SRAM R2C TT Bar-End Shifters
$346.99 - $347.00

SRAM's most aerodynamic levers to date, the R2C TT Bar-End Shifters make your sleek time machine even faster. Thanks to the innovative shifting mechanism, the levers return to the center position after every shift, keeping the levers in the most aero position possible. And, with carbon fiber… [more]

SRAM 1190 R2C TT Bar-End Shifters (11-speed)
$174.00 - $346.99

SRAM's amazingly aerodynamic R2C TT Bar-End Shifters make your sleek time machine even faster. Thanks to the innovative shifting mechanism, the levers return to the center position after every shift, keeping the levers in the most aero position possible. And, with carbon fiber paddles and titanium… [more]

SRAM Force 1 Crankset
$246.99 - $322.00

Forget front derailleurs; SRAM's Force 1 Crankset brings a game-changing upgrade in performance and reliability to cyclocross, road, and other 700c disciplines. Force 1 combines the durability, simplicity and efficiency that SRAM is known for with their 1x mountain technology. - Single-ring… [more]

SRAM XX1 Type 2.1 Rear Derailleur
$320.99

This one takes all your trail dreams, from XC to enduro, all the way to eleven. SRAM's XX1 rear derailleur packs a massive amount of technology into its compact, lightweight body. It uses a “horizontal parallelogram” design that limits all movement to the horizontal axis, reducing the force it… [more]

SRAM RED 11-speed Rear Derailleur
$222.00 - $317.99

It takes a degree of passion for the sport that can’t be faked to fully appreciate SRAM RED. It was created to blur the boundaries between machine and athlete. The SRAM RED rear derailleur was designed with Exact Actuation technology for precise, efficient shifting. Carbon fiber, titanium, and… [more]

SRAM Level Ultimate Disc Brake
$297.00 - $317.00

As its name implies, this is SRAM's Ultimate brake design for cross-country and light trail use. They took the same technology used in the brake that Loic Bruni rode to a Downhill World Championship and packed it into smaller, sleeker, lighter-weight and XC-optimized package. The carbon-fiber lever… [more]

SRAM X1 1400 Hollow Forged X-Sync Crankset
$271.99 - $317.00

SRAM's X1 1400 Hollow Forged X-Sync Crankset delivers consistent performance every time out. Featuring SRAM’s X-Sync tooth profile, the single-ring specific X1 crankset is engineered for complete chain control. Each tooth’s thickness is CNC machined to work seamlessly with the chain’s inner and… [more]

SRAM Force 1 HRD Brake Control
$315.00

SRAM's Force 1 Hydraulic Brake and Brake Lever is descended from their top-end RED road group, representing SRAM's attempt at perfecting the interface between rider and bike and maximizing braking performance. Designed for a 1 x 11-speed setup, this left-side rear hydraulic-brake carbon lever has… [more]

SRAM Force CX1 Hydraulic Brake & Brake Lever (Left)
$314.99

SRAM's Force CX1 Hydraulic Brake and Brake Lever is descended from their top-end RED road group, representing SRAM's attempt at perfecting the interface between cyclocross rider and bike, and maximizing braking performance. Designed for a 1 x 11-speed setup, this left-side, hydraulic-brake-only… [more]

SRAM RED WiFLi Rear Derailleur
$309.00

With SRAM's WiFLi RED Rear Derailleur, SRAM set out to make their already race-proven design faster, quieter, and able to accommodate a full 11-32 cassette for a huge gear range. Through careful analysis of design, material selection, and component integration, they achieved all three. Refined… [more]

SRAM XX Rear Derailleur
$308.99

When SRAM began developing XX, they were looking to create the lightest, most precise and technically advanced components possible, and boy have they delivered! The XX Rear Derailleur is crafted from carbon, titanium and forged magnesium to ensure a ridiculously low weight, while still delivering… [more]

SRAM XG-1180 11-Speed Cassette
$307.99

Ridiculously strong and incredibly light, SRAM's XG-1180 11-Speed Cassette is a feat of engineering. Mini Cluster construction combines three small cogs that are CNC-machined out of a single block of billet steel with an additional eight cogs that are individually pinned together. Advanced tooth… [more]

SRAM X0 Grip Shift Set
$218.00 - $303.99

SRAM's X0 10-speed compatible Grip Shift shifters are here to write the next chapter in Grip Shift history. Three rows of ball bearings provide silky-smooth shifts and full metal indexing keeps shifting crisp and precise. They feature an aluminum housing that’s light and strong, and an integrated… [more]

SRAM RED eTap BlipBox
$300.00

SRAM's BlipBox is the control module that turns your triathlon or time trial machine into a wireless missile. Connected to SRAM RED eTap Blip remote shifters, the BlipBox manages the wireless shifting via AIREA, SRAM’s proprietary communication protocol, allowing immediate shifts from nearly any… [more]

SRAM Roam 30 Rear Wheel (27.5-inch) - 2016
$298.00

Wherever the trail leads, SRAM's Roam 30 wheel is ready to go. The 25mm-wide rims give big tires the support they deserve for outstanding cornering control, and the rims are durable enough for day-after-day sessions, yet light enough for race day. Stomp on the pedals and feel the rapid engagement… [more]

SRAM XG-1190 11-Speed Cassette
$266.99 - $297.00

It's the final piece in the drivetrain puzzle, and paired with SRAM RED eTap and RED rear derailleurs, SRAM's XG-1190 cassette delivers ultra-fast, ultra-quiet shifts that will always put you in the right gear. - Compatible with SRAM RED eTap, RED, Force, Rival, Apex - Weight: 151 grams (11-25T),… [more]

SRAM S900 Crankset (53/39)
$287.00 - $296.00

SRAM's S900 Crankset combines their sweet unidirectional-carbon crankarm construction with a forged aluminum spider for pro-level stiffness at a privateer price. The stout bottom-bracket axle ensures awesome power transfer, superb efficiency and exceptional lightness. And, because lightness is… [more]

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